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Truck Market Gets Crowded

Auto giants are spending a great sum to introduce new models and eventually grab a larger slice in the auto market. Toyota is preparing to deliver the first full-size Tundra pickups to dealers. Nissan has unveiled the longer and muscular versions of Titans. Chevrolet Silverado and Dodge Ram units are just waiting for them at center stage. However, sitting on the throne is the unbeatable F-Series from Ford.

Indeed, the truck market is getting crowded each year and this poses a serious threat to the F-Series, which is the best-selling truck for more than two decades now.

By delivering the Tundra, Toyota expects an increase in big pickup sales by more than 60 percent in 2007. Toyota predicts it will sell 200,000 new Tundras this year. Next year marks the Tundra's first full year on the market and the automaker expects to sell 220,000 units. These figures are divulged by Toyota's officials at a briefing on their market strategy. Toyota is spending over $100 million just to market and sell the bigger and stronger Tundras. So far, it is the most spending the automaker has entertained.

Detroit automakers, led by Ford and followed by GM's Chevrolet, have successfully defended their posts in the lucrative pickup truck market. They account for 13 percent of America's vehicle sales. Ford Super Duty does not have

About The Author Anthony Fontanelle is a 35-year-old automotive buff who grew up in the Windy City. He does freelance work for an automotive magazine when he is not busy customizing cars in his shop.
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