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Shine. Honda Runs Out of Names and Fonts

A few days back (yes guys, I have been sluggish) I was at the launch of the Honda Shine, HMSI's (the other Honda..) new 125 bike. This is an important motorcycle for HMSI as this is the one that will bring in the bread...Unicorn and the scooters already bring in the butter. But at the launch I was a bit disappointed by the Shine. The bike is a good package.

There is nothing new or scintillating in the Shine, nothing that will make me sit up and take notice, nothing that will excite anything. With this bike HMSI has played it safe and just focussed on putting together a complete package.

And Shine? Couldn't the whole of HMSI's marketing department armed with their Mobile Centrino Laptops and Powerpoint presentations come up with a better name? How about Glitter? Heck, even the MC2 that HMSI dudes kept on using during the AV presentation sounded better.

I was actually hoping that it was the real name but my hopes disappeared with a poof of confetti.
Talking of the name, Shine was written in much the same font as Hero Honda writes Splendor. Has Honda run out of fonts?

About The Author Deepesh RathoreResearch Editordeepesh.rathore@supplierbusiness.com For more details on Shine Honda visit www.theautodiary.com
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